Ideas we have many and the quantity is increasing through the spread of the digital layer in society maturing innovation processes in organization and or the startup culture. We embrace agility and fast implementation getting developers and designers on board and start developing something to show to our stakeholders.
Yet this “something” is often too biased to add value. We don’t listen deeply, understand context and emotions, and are too far away to understand people’s stories. People that we want to convert to users.Read More