Most companies today are challenged by change. They strive to react with quick solutions, while at the same time design new opportunities for the future. But inevitably, they get disappointing results.
Why? Innovation merely attempts to solve past problems, Strategy locks in a static worldview, and foresight too often explores what is possible, but not practical. The missing integration of the three processes leads to a prioritization of the present, and an intensifying urgency to prepare for the future.
To create new value, companies need integration. The logic presented in this book explores the synergies and benefits of connecting innovation, foresight and strategy. It presents a framework that increases the agility of strategic implementation, establishes a continuous and aligned innovation process, and explains how to generate value for the future.
Filled with deep practical insights and fresh perspectives, Future Value Generation is a “how-to” for successful and profitable future organizations.